“GIRL CLUB” ZINE WITH TSPTR.
Skills used:
Brand research and insight strategy, Concept Creation, Creative direction, Adobe Photoshop.
Brand research and insight strategy, Concept Creation, Creative direction, Adobe Photoshop.
Design recipe and Concept board
The Brief:
To create a zine to promote the brand TSPTR’s ethos through the theme of ‘revolution’.
The Approach:
As part of a group project, we focused on the topical issue of spiking incidents in clubs; the zine’s aim was to raise awareness of this incident that predominantly targets young females.
To create a zine to promote the brand TSPTR’s ethos through the theme of ‘revolution’.
The Approach:
As part of a group project, we focused on the topical issue of spiking incidents in clubs; the zine’s aim was to raise awareness of this incident that predominantly targets young females.
The Concept & Results:
Our aim was to promote a light-hearted message around a serious topic and start the conversation within a male dominant consumer group, by offering anecdotes, colloquial interviews, and guidance for support if consumers needed it.
Our aim was to promote a light-hearted message around a serious topic and start the conversation within a male dominant consumer group, by offering anecdotes, colloquial interviews, and guidance for support if consumers needed it.
