Skills used:
Producer, Photographer, Brand research and insight strategy, Consumer insights research.
The Brief:
To curate a concept and to execute a promotional campaign video, with supporting imagery, for their A/W23 collection launch.
The aim is to celebrate the consumer’s individuality and promote their new collection with the jewellery being the ‘hero’ of the story.
The concept:
“What lovely Jewels you have” depicts a modern-day, rewritten fairy-tale where kindness is at the forefront of society. We wanted to break down stereotypes and empower females by rewriting the narrative.
To curate a concept and to execute a promotional campaign video, with supporting imagery, for their A/W23 collection launch.
The aim is to celebrate the consumer’s individuality and promote their new collection with the jewellery being the ‘hero’ of the story.
The concept:
“What lovely Jewels you have” depicts a modern-day, rewritten fairy-tale where kindness is at the forefront of society. We wanted to break down stereotypes and empower females by rewriting the narrative.
(Eva, Barlow. “All We Are 2023 campaign still shot”, 2022)
