Skills used:
Producer, Photographer, Brand research and insight strategy, Consumer insights research.
The Brief:
To curate a concept and to execute a promotional campaign video, with supporting imagery, for their A/W23 collection launch.
The aim is to celebrate the consumer’s individuality and promote their new collection with the jewellery being the ‘hero’ of the story.
The concept:
“What lovely Jewels you have” depicts a modern-day, rewritten fairy-tale where kindness is at the forefront of society. We wanted to break down stereotypes and empower females by rewriting the narrative.
To curate a concept and to execute a promotional campaign video, with supporting imagery, for their A/W23 collection launch.
The aim is to celebrate the consumer’s individuality and promote their new collection with the jewellery being the ‘hero’ of the story.
The concept:
“What lovely Jewels you have” depicts a modern-day, rewritten fairy-tale where kindness is at the forefront of society. We wanted to break down stereotypes and empower females by rewriting the narrative.